Today's executives are well-aware of the importance of branding. However many can't quite identify how best to define their brands. And once identified, most executives have never had to establish their visibility to gain brand recognition from those who determine futures.
Worthington Career Services' Janice & Jeremy Worthington have developed highly effective programs and processes to identify executive assets and develop critical marketing tools and strategies to establish visibility in all communication mediums.
----- Is Branding New?
Not at All! From "Have it Your Way at Burger King" to "Nationwide is on Your Side," the corporate community knows only too well the parallel between brand identity and profits. Their product brands are carefully sculpted to appeal to targeted buyers. Millions are spent to assure a place in the memory banks of consumers.
----- Why Do I Need a Brand?
Because employers have many executives from whom to choose, defining your identity and establishing visibility is critical to winning a well-compensated job offer. Today's job market is saturated with tremendous talent. Branding distinguishes a candidate and creates a total impression of value worthy of employer investment.
----- How Do You Create My Brand?
Your presentations and strategies will be determined by your past career track and future goals. Your well-coordinated search campaign will reinforce the brand message that will best achieve the results you desire. Online identity management using social media and other tools are established and your personal presentation tools are created.
Employers will only respond to candidates who are aware of their offerings and can communicate a case to joining a corporate team. If decision makers can't see what you really bring you will not be seen as worthy of their investment.
Every instance, beginning from your executive presentation to completing your online identity and personal image, Worthington Career Services becomes your personal ad agency to assure your features, benefits and potential are realized. Determined by complexity of branding campaign - fees range from $500 - $3500